How it works
We do not replace existing staff or “manage" your social media. What we do is in "addition" to yours, though our activity can easily relieve you of posting anything yourself, or at least cut your time back so you can focus on other facets of your business.
Our office is added as a limited-access “Admin.” As opposed to focusing on advertising your business, we create content associated to your industry that sparks interest to create public interaction.
Content is created and posted 2-4 times a week with appropriate key-words and hashtags. Content may be as simple as a photo of your product, some may be informational, and some may be information about your industry making your page an informational source. Local news and posts as simple as “Weather this weekend” attracts followers.
Engagement killers are auto-posts created by A.I. and content perceived as advertisements.
We work in 3-month blocks with no long term commitments.
The goal is growth. In most cases, the “one-size-fits-all” social media "professionals" offer a great sales pitch with zero marketing skills leaving customers in a “template trap” which can keep a page active but limits growth.
Most businesses are struggling to build an online following because they get spread too thin trying to cover multiple platforms with a "one-size-fits-all" approach. When your content, comments, and audience are all focused in one place, growth compounds quickly. When you try to be everywhere at once, that momentum gets diluted.
Nautical Mile has seen success firsthand by taking our own coastal magazine Facebook page from 3,000 to over 11,000 followers in less than four months.
Algorithms reward consistency and engagement, and the “one-stop-shop” multi-platform approach offers average performance which slows growth.
Strong growth also creates leverage. As this audience grows, you can share other platforms with them.
Nautical Mile's Admin Package includes a full page ad in Nautical Mile's monthly digital magazine, readership 22,000+. Exclusively serving SW Florida's coastal community since 2004, Nautical Mile boasts over 90% customer retention with coastal information that is not found elsewhere with an easy-to-read online format. Magazine pages are clickable links to your Facebook page or website.
But we already have someone posting for us?
Is your base growing? Do they know algorithms? Do they understand that "marketing" is about connecting with people? Or are they just randomly posting?
What about other platforms?
Continue to post and participate on other platforms, but contribute to them separately based on the theme of that platform.
Is A.I. used?
No. We post and maintain pages manually to avoid mistakes and looking “fake.” As A.I. stabilizes in the marketplace, we will likely use it, at least partially.
What is my greatest benefit?
Retention. If you pour money into SEO and stop, you lose traction the same day. When you build an online following on a social media page, you keep them forever. Even if you quit the “building & growing” process and focus on maintenance, those followers are still there.
Admin package: $600/month
Magazine page without the Admin: $400/month
Admin without the magazine page: $400/month
All clients are on a 3-month billing cycle with no long-term commitments
Outside of posts to build your following, Nautical Mile can help you set up paid ads that run on Facebook and Instagram.
Free graphic assistance if you need signage or a show banner.
Client logos are included in a revolving PAID video-ad that runs on Facebook and overflows onto Instagram.
Clients receive a full-page live-ad in Nautical Mile's monthly coastal magazine.
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